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This is the latest animation by design and innovation company Seymourpowell of its visionary transportation concept, Aircruise – a giant, vertical airship powered by natural energy and designed to carry travelers in style and luxury.
Originally a self-generated project, Seymourpowell’s Aircruise is the concept design for a hotel in the sky, with low passenger numbers and huge internal spaces offering room for living, dining and relaxing, as well as scope for dramatic and inspirational public spaces. The initial design proposes a bar/lounge zone, four duplex apartments, a penthouse and five smaller apartments.
The concept subsequently captured the imagination of Korean giant Samsung Construction and Trading (C&T). Driven by its interest in new materials for building, Samsung C&T appointed Seymourpowell to refine the idea and produce a detailed computer animation of the proposed experience to illustrate this visionary approach to the future.

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